New Study: Guys are clueless

More often than not, guys interpret even friendly cues, such as a subtle smile from a gal, as a sexual come-on, and a new study discovers why: Guys are clueless.

More precisely, they are somewhat oblivious to the emotional subtleties of non-verbal cues, according to a new study of college students.

Some might think the results come down to "boys being boys," and so even the slightest female interest sparks sexual fantasy. But the study, to be detailed in the April issue of the journal Psychological Science, also found that it goes both ways for guys — they mistake females' sexual signals as friendly ones. The researchers suggest guys have trouble noticing and interpreting the subtleties of non-verbal cues, in either direction.

To unravel it all, Farris and her colleagues examined non-verbal communication in a group of 280 undergraduates, both men and women with an average age of 20 years old.

More surprising, the researchers found guys were also confused by sexual cues. When images of gals meant to show allure flashed onto the screen, male students mistook the allure as amicable signals.

"I would say that there are many factors that could relate to men demonstrating insensitivity to women's subtle non-verbal cues," said Pamela McAuslan, associate professor of psychology at the University of Michigan-Dearborn, who was not involved in the current study. These factors would include socialization, gender roles and gender stereotypes, she said.